Role of an advertising agency in the USA

The function of a tailor is to gather raw material, buy matching threads, and adjust the cloth in the shape you prefer. Eventually, a tailor will stitch your cloth and deliver them to you. Similarly, the role of an advertising agency resembles that of a tailor. An advertising agency in San Diego will create an ad, plan when, where, and how it will be delivered, and finally dispatches it to the client. An advertising agency doesn't depend on any organization. These agencies work day and night to sell the client's product. Besides, these agencies employ various experts in different fields to help the organizations or companies contact their target consumers easily.

Role of an advertising agency in the USA

ØCreation of an advertisement based on facts and figures collected about the product

Ø  Conducting thorough research on the organization and its product

Ø  Forecasting the reactions of the clients and consumers

Ø  Planning and deciding the type of mechanism or media that has to be used

Ø  Deciding the places where the media will be used

Ø  Deciding the amount of time the media has to be used along with the suitable places

Ø  Collecting the feedback from consumers and clients and then planning about the next course of action

      All organizations are capable of doing these tasks on their own. They can create ads, advertise them, and put them on print or media places and televisions. Besides, the companies can handle their accounts as well. So, what is the purpose behind hiring Indian Marketing Companies? The reasons for hiring the marketing agencies by the large organizations are as follows:

• ØThe agencies have special expertise in this specific field. For example, they employ a team of different experts for performing different tasks like planners, copywriters, art directors, etc.
• Ø  Hiring these companies can help companies to save expenses and time to some extent.